![]() ![]() Music, was one of 2012's most acclaimed hip-hop albums – some compared its fusion of ferocious, pounding sonics and politically charged lyrics to Ice Cube's Amerikkka's Most Wanted – and their Run the Jewels mixtape repeated the feat last year.Īlmost without fail, on its release in June, reviews pitched Run the Jewels as a more worthwhile and rewarding alternative to Kanye West and Jay-Z's Watch the Throne, with the latter's succession of big-name producers and expensive studios replaced by one dedicated, groundbreaking auteur, and its endless references to its creators' wealth traded for an anti-materialism more in keeping with the current economic climate: "Whoever, whatever the Lord is, couldn't give a fuck if you ever made fortunes," offers El-P at one juncture. ![]() ![]() The twain seldom meet, but their first collaboration, Killer Mike's El-P-produced R.A.P. He was once signed to a major label, and made his debut on Outkast's multiple-platinum Stankonia. Killer Mike comes from a more conventional hip-hop background. Producer and rapper El-P is virtually the living embodiment of alternative hip-hop, a founder of both the revered "independent as fuck" trio Company Flow and the Definitive Jux label. Then again, the union between Jaime "El-P" Meline and Mike "Killer Mike" Render seems a pretty unlikely state of affairs, too: "eyebrow-raising" was the term the former used to describe their partnership as Run the Jewels. A record label choosing to release an underground hip-hop mixtape that has been available as a free download for the last six months – and indeed is still available as a free download now – seems an unlikely state of affairs: a mass of convincing evidence suggests most people won't buy something they can get for nothing at the click of a button, even if you do add an extra disc of unreleased remixes. ![]()
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